Atelier architecture, urbanisme et paysages identité visuelle

2019

Ilex
paysage+urbanisme

Landscape and urban planning agency, Ilex works on the territory and questions the space. Innovative and experimental, they practice a sensitive approach to urban planning and place the human being at the heart of their approach. They rethink, shape and design sites where plants and living things generate new synergies. Where the notions of durability, harmony, modularity and well-being come together. Our mission has been to rethink their visual identity and all their communication tools.

"(...) we want to go for a walk in ourselves when we wander in these halls and gardens." Nietzsche. The Gay Science.

Temporality

Evocation of time, of temporality: the design of this logo finds its inspiration in the erosion of the letters engraved on the stone. He also explores the notion of contrast, dear to Ilex.

Ilex charte couleur & typographie

Baseline

Initially "PaysageUrbanisme" (LandscapeUrbanism), we added a + sign to the baseline. This further supports this notion of Ilex's characteristic contrast and allows many semantic games.

Layout system

The layout system has been designed to allow employees to edit documents. Whatever the medium and size, the editing can now be made easily and the result is consistent with Ilex's graphic charter.

Ilex-images-web40

Ilex lumière

Also dealing with the lighting of public spaces, Ilex needed a specific logo to characterize this activity. A wireframe design and color inversion is our answer.

Generative module / Drawing a landscape

How to propose an iconographic system that makes sense? How to propose an option other than the use of photography, whose selections are sometimes unequal?
To illustrate the covers of documents, maps, posters and other printed media, we proposed an application that generates digital landscapes. With this tool, it is possible to compose, save and print a multitude of visuals, all different. Feel free to test this module below, in a simplified version.

Ilex-images-web42

Website

A webdesign work has been carried out to bring the agency's website into line with the new graphic charter.

Credits & Thanks

A huge thanks to Jean-Baptiste Joatton for the development of the application. The project would not have been the same without him.


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Project expertise:
Website and social media design. Publishing design, creation of magazine and brochure layouts. Logo creation, visual identity and graphic guidelines. Graphic design of posters, flyers, letterhead and business cards.
Type of client:
Communication in ecology & environment. Communication in the industry, construction and public works sector. Communication in the service sector.

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Ilex, paysage+urbanisme
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