Founded in 1999, iliad, the parent company of Free Telecom, is a major player in the telecommunications industry. An innovative operator, inventor of triple-play and the first box in France, the Group now has 25 million subscribers and 11,000 employees in France and Italy.
In 20 years, the group has evolved considerably, while retaining that inimitable spirit that has always pushed it to do things differently, in its own way: the Free spirit.
In 2020, iliad mandated Graphéine to redefine all of the brand's visual identity principles. A complete analysis of the needs and exchanges with the teams were necessary to allow us to design a global and functional system, and thus characterize a brand that was previously confidential.
A precise colorimetric system is established, defining the degrees of use of the different shades constituting the visual universe of the brand. Thematic pictograms are designed to clarify the internal architecture.
The iliad typeface is specially designed for headlines and taglines. It is available in three weights and has an extensive character set, making it possible to use it in all the languages of the brand.
Social responsibility, commercial action, internal information, illustrations are proposed for each theme, with the objective of delivering a second level of reading to the message.
The specificities of each type of document will be respected, while clearly fitting into a global visual whole.