2021
1215 -Douze Cent Quinze
Asset management
1215, Douze Cent Quinze, is a group of wealth management advisors who provide a range of tools, services and expertise to support the members of the Magnacarta network.
By putting at their disposal the skills of 20 specialised experts (asset, social, civil, tax, real estate engineering, etc.) and the development of software solutions specially designed for asset management consultants, they facilitate the daily life of the firms by reducing the time spent on certain tasks such as the drafting of asset management documents or the selection of products, providing them with real added value, without increasing their costs.
1215 is part of the Magnacarta group, for which we had already designed the visual identity. On this project we were involved in the creation of the brand name, the visual identity and the integration within the existing brand architecture (Magnacarta and Mérimée).
Naming
This name is a historical reference to the Magna Carta, a text recognised as the first heritage act. In 1215, the barons of John Lackland joined forces and agreed to draw up the Magna Carta. This text codified the rights and rules governing their heritage for themselves and future generations. The date 1215 was therefore chosen as a name that was very consistent with the parent brand. In addition to the historical reference, the choice of a name in numerals will convey notions of precision and efficiency, while at the same time fitting in with a completely contemporary name typology.
Visual identity
The visual identity is in line with the Magnacarta graphic charter. A set of lines draws the name, the numbers 2 and 5 playing on a symmetry effect. The result is a modular visual principle that allows the logo to be broken down in the manner of an infinite puzzle or a path that winds its way through the various business expertises.
A new offer
On september 2020, Magnacarta announced the launch of 1215, the new name of the Serenalis offer that the group acquired a year earlier and whose offer has been completely rethought. Indeed, 1215, which is the date of creation of the Magna Carta, recognised as the first estate deed, relies on Magnacarta's teams in terms of estate and social engineering, regulatory compliance, product selection, intranet, training... 1215 also provides dedicated business tools: intranet, training...
A digital solution
1215 relies on an intuitive tool to help with asset recommendation (from asset strategy recommendation to product prescription), which facilitates the activity of the independent financial advisor and his or her compliance, completely digitalised and implemented in partnership with a FinTech. However, the human dimension remains firmly anchored with meetings between members and the permanent support of the development director Corinne Vigouroux, a former CGP for fifteen years.
Project expertise:
Logo creation, visual identity and graphic guidelines. Creation of brand and company names.
Logo creation, visual identity and graphic guidelines. Creation of brand and company names.
Type of client:
Communication agency in the consulting and services sector. Strategy or management consulting, operational consulting, digital services companies (ESN) formerly SSII or SS2I, but also all services to companies, or "B to B services" (for business to business).
Communication agency in the consulting and services sector. Strategy or management consulting, operational consulting, digital services companies (ESN) formerly SSII or SS2I, but also all services to companies, or "B to B services" (for business to business).
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