By putting at their disposal the skills of 20 specialised experts (asset, social, civil, tax, real estate engineering, etc.) and the development of software solutions specially designed for asset management consultants, they facilitate the daily life of the firms by reducing the time spent on certain tasks such as the drafting of asset management documents or the selection of products, providing them with real added value, without increasing their costs.
1215 is part of the Magnacarta group, for which we had already designed the visual identity. On this project we were involved in the creation of the brand name, the visual identity and the integration within the existing brand architecture (Magnacarta and Mérimée).
This name is a historical reference to the Magna Carta, a text recognised as the first heritage act. In 1215, the barons of John Lackland joined forces and agreed to draw up the Magna Carta. This text codified the rights and rules governing their heritage for themselves and future generations. The date 1215 was therefore chosen as a name that was very consistent with the parent brand. In addition to the historical reference, the choice of a name in numerals will convey notions of precision and efficiency, while at the same time fitting in with a completely contemporary name typology.
The visual identity is in line with the Magnacarta graphic charter. A set of lines draws the name, the numbers 2 and 5 playing on a symmetry effect. The result is a modular visual principle that allows the logo to be broken down in the manner of an infinite puzzle or a path that winds its way through the various business expertises.
On september 2020, Magnacarta announced the launch of 1215, the new name of the Serenalis offer that the group acquired a year earlier and whose offer has been completely rethought. Indeed, 1215, which is the date of creation of the Magna Carta, recognised as the first estate deed, relies on Magnacarta's teams in terms of estate and social engineering, regulatory compliance, product selection, intranet, training... 1215 also provides dedicated business tools: intranet, training...
1215 relies on an intuitive tool to help with asset recommendation (from asset strategy recommendation to product prescription), which facilitates the activity of the independent financial advisor and his or her compliance, completely digitalised and implemented in partnership with a FinTech. However, the human dimension remains firmly anchored with meetings between members and the permanent support of the development director Corinne Vigouroux, a former CGP for fifteen years.