2024
2024
CAUE 17 (Conseil d'Architecture, d'Urbanisme et de l'Environnement de la Charente-Maritime) is a departmental organization that supports local authorities, private individuals and professionals in their construction, development and sustainable development projects. Its role is to promote high-quality architecture and urban planning, while ensuring that projects blend harmoniously into their environment.
CAUEs are present in every département of France, forming a national network. Although each CAUE is an independent structure, they all share the same brand block, symbolizing their common mission throughout France.
Graphéine's mission was to design a visual identity that reflected the specific local characteristics and values of CAUE 17, while respecting the brand block established by the CAUE network on a national scale. This approach enabled us to strike a balance between regional uniqueness and global consistency, in order to reinforce the recognition and impact of CAUE 17 within its territory.
This graphic charter is the result of enriching exchanges between the agency, the CAUE 17 team, architects and landscape architects. Together, we co-created a visual universe firmly anchored in a constantly evolving territory. The layout and design of the visuals offer unlimited flexibility, giving this identity a lasting perspective.
Charente-Maritime is an area with little relief, stretching between land and ocean. CAUE 17, with its broad range of skills from architecture to landscaping, needed a graphic vision that would integrate these various dimensions. The horizon line, symbolizing the balance between these elements, naturally emerged as the visual leitmotif, structuring the entire new graphic charter across all media.
A territory is a mosaic of landscapes with a thousand nuances. In collaboration with the CAUE teams, we have developed a color palette reflecting the unique essence of Charente-Maritime. The vibrant greens of the vegetation blend with the deep blues of the ocean, the dark hues of the foreshore contrast with the bright colors of the flowers, all enhanced by warm tones of brick. This palette embodies the diversity and richness of the area, providing a strong, evocative visual identity.
Charente-Maritime's landscapes change with the seasons, whether you're in the countryside, in town or by the ocean. A tool has been designed to generate a multitude of landscapes and moods, allowing users to create unique visuals adapted to each project or season. The horizon line always remains at the same height, while landscape elements such as curves and colors can be modified. The final visual can be exported in .SVG, .IDML or .PNG, offering great flexibility for use on different media.
Development and programming: Benoît Wimart
Charte graphique sur mesure pour le CAUE 17 : une identité visuelle ancrée dans le territoire de la Charente-Maritime
La charte graphique conçue par Graphéine pour le CAUE 17 (Conseil d’Architecture, d’Urbanisme et de l’Environnement de la Charente-Maritime) est une véritable boîte à outils créative. Adaptée aux spécificités du territoire, elle permet de créer une identité visuelle unique et cohérente, renforçant ainsi l'image de l'institution.
Le générateur de visuels, la clef de voûte d'une identité visuelle forte et durable
Grâce à un générateur de visuels sur mesure, la charte graphique devient un véritable levier de communication graphique évolutive et pérenne. Ce générateur, élément central de l'identité visuelle, permet de créer des visuels adaptés aux besoins de chaque projet, tout en maintenant une cohérence visuelle forte. Il contribue à valoriser le patrimoine architectural et environnemental du territoire, et assure une reconnaissance immédiate auprès des publics cibles. En facilitant la création de supports visuels uniques et impactants, il renforce l'image de marque et la visibilité à long terme de l'institution.