Minca_case_study

2017

MINCA, a cozy and green
coworking space
in the heart of Paris

Minca participates in questioning traditional professional patterns in France by offering freelancers a pleasant work environment conducive to the development of their business.
It’s a collaborative workspace dedicated to well-being and focused on the training and digitalization of means of communication. The main objective is to offer Minca community members opportunities for synergies with other members in order to develop their activities.

In pre-Columbian culture, minca is a term for collective work with social purposes.
The visual identity designed by Graphéine aims to symbolize the unique spirit of the project, between modernity and tradition, here and elsewhere. Our proposal is an unexpected typographic layout of the title "Minca". Composed vertically, the lettering is stylized to hint the geometric patterns and stripes of "Mola", the art of traditional weaving practiced by Kuna Native American women. However, the logotype remains simple and contemporary, and it's has a great visual impact when used in signage and on the digital interfaces.

About Minca Coworking

Minca Coworking is a coworking room available for rent, located in the Montmartre district at the Lamarck Caulaincourt metro station. It offers you an ideal setting for organizing a cocktail, an evening or a meeting or brainstorming session. You can choose between different booking options, choose a package with or without catering service, for a day or an evening.

Minca Coworking offers you an intelligent layout, in order to put you in the best conditions to carry out your projects and work in an optimal way. Depending on your taste, you can sit on the armchairs or sofas for more comfort or use a meeting room to be more concentrated. With an area of 170 m2, the Minca Coworking offers you a beautiful variety of working environments. Moreover, the decoration and atmosphere of the Minca is very nice, with a large bay window that allows a beautiful natural light as well as the decoration with South American looks. This coworking room really allows you to change your usual working environment, while putting everything necessary at your disposal so that you are efficient and comfortable.


Share this project:
Project expertise:
Logo creation, visual identity and graphic guidelines.
Type of client:
Communication in the service sector.

   Rate this project:
Minca coworking
5 sur 1 vote