FERS
Fondation Entreprise Réussite Scolaire
Gives wings to our children!

Concept of the logo

Initially the flower could symbolize in a way the idea of "making the children bloom". Each petal represented a component of the foundation (children, parents, teachers and professionals). The idea of the association being in short to cross all these components in order to improve the blooming of the children.

Our work is therefore a logical continuation of this idea of a flower. To summarize our creative process, we blew on the flower to make it take flight, like a butterfly. "Giving wings to this little flower is like giving it the ability to surpass itself, to be transcended, and to access freedom.  This is exactly the mission that the foundation has set for itself with regard to children.

We can add the idea of the butterfly effect. You know, the idea that a small change in initial conditions can bring about a big change in the end. It's another way of explaining their mission.

Graphically, the orthogonal composition of the butterfly produces a game of "shapes / counter shapes". So it looks like the word "Irons" is placed on a white cartouche in the foreground. This is certainly what gives the sign its dynamism.

The whole graphic charter will take up the geometrical simplicity of the logo, as well as the game of the 4 colors. Even the pictograms are drawn from these half circles. An exercise in style that we had a lot of fun with!