This year, we can announce spring a few days in advance!
And as a seasonal wake-up call, we present this poster full of vitamin C.
For more than 3 years, we have accompanied the "Printemps de Pérouges festival" in its communication. For a long time, the poppy was the central object of the Festival's communication, to the point that in 2012, we completely redesigned it in a geometric way to make it the heart of their visual identity, all associated with a dancing letter block to evoke the festive spirit.
You can discover the manufacturing secrets of this poster here:
The Spring Festival of Perouges Poster
This year, the aim was to extend this "minimalist and geometric" spirit without repeating itself. It must also be said that the economic stakes were not necessarily high, our investment was conditioned by the size of our creative space. From then on, it was the occasion to let go of our screens, to the paper profile (stones) scissors in order to concoct this paper fruit salad. The poppy becomes an appetizing grapefruit.
We therefore took advantage of this "paper fruit" workshop to design a series of visuals that would serve to illustrate the festival's identity on different media (Programme, Press Kit, flyers, website...). Then we took pictures of all these fruits in different ways to feed the communication of the festival.