It is the unique composition of the name of the city that gives the logo its strength and originality.
The word "Limonest" becomes an memorable "sign", and totally original in the environment of the other logos of the territory. Its balanced geometric composition, its 45° angles and its typography in capital letters form an harmonious and unexpected whole, breaking with conventions and intrinsically carrying "tempo". This logo is intended to be deeply sustainable. It is not a logo anchored in a fashion trend. Its minimalism being its main guarantee of durability.
Behind its apparent simplicity, this logo inspires the whole graphic charter. Many ideas are inscribed in it. The idea of movement (ascensional), the idea of tempo (caesura of the name in three beats), the idea of underlining (to support a speech), the idea of disruption (45° angle unconventional)... So many ingredients that nourish the graphic charter and inspire multiple and contemporary expressions.
This visual identity project aims to better reflect Limonest's values. It must bring together each speech of the city, identify and enhance its missions and actions. It must also be able to be declined for the new structures of the city such as the Agora cultural center.
The graphic charter envisages all the visual codes accompanying the communications of the city.
These codes are directly inspired by the spirit of the logo. They give a large place to typography, making it possible to enhance the expression of messages and information. We find again the principle of underlining, allowing the composition of titles in "the Limonest way".
Text and images are graphically isolated. The text takes precedence over the image, and superimposes itself as a label or a "pane". The image is not entirely revealed, leaving room for curiosity.
We also find the principle of inclination, allowing to play alternately between horizontality and inclination.
The text area can be fully tilted at 45°, while the text inside will be (theoretically) horizontal.
When the iconography is faulty, it is possible to use typography and colors to compose titles acting as images.