City of Nevers, a visual identity that looks to the future

“Nevers is built like a capital that a child can visit” wrote Marguerite Duras. Probably the most beautiful homage to this city, prefecture of Nièvre and located in the heart of France.

Nevers is a city rich in history and heritage. Yet, like many medium-sized cities, its demography is on the decline, leading to the inevitable economic slowdown. Nevers is often described as “sleeping beauty” and it is precisely this image that we have sought to change. In this context, choosing a new visual identity is choosing to assert an ambition! To give back the departmental, regional and national stature that Nevers deserves. This new identity is therefore there to inscribe the city in modernity, movement and energy.

The logotype

The logo is designed in a modular way. In its initial configuration it draws the letter “N”, but it can be recomposed in a thousand ways…
The idea of movement is written into his DNA. These arrows seem to open up as if to unfold the city’s potential.

Stationery: simple, sober and functional. The chevrons, as the main ingredients of the identity, are used in a lively and colourful way.

The blue of Nevers

When it came to colour choices, the famous “Nevers blue” was chosen naturally. This cobalt blue obtained by firing manganese has been used to glaze Nevers earthenware for over 3 centuries. In addition, a more open range of colours enriches the system.

The posters

The angle of the logo is the starting point of the composition of the posters. Large diagonals cross the format to draw rhythms through the posters. Colours, texts and images produce structured and moving compositions. The system can be put in minor to give prominence to the visual, or express itself fully when the iconography is deficient.

Publishing

For publishing documents, the composition is more classic than for posters. The page is divided in two parts (text/image).

Homepage template for the city’s website. The logo takes another configuration.