The new stencil lettering created for Maisons Paysannes de France evokes architecture and co-construction. It is an original design that installs a differentiating signature. The creation of this custom lettering allows the national MPF logo to be declined into 88 decentralized delegation logos.
Some letters like "a" and "s" have several different writings: this small detail that we do not notice at first glance gives a singularity to the graphics that represents the spirit of the peasant house, each one is unique, particular.
The lettering's constituent forms make it possible to create patterns that can be applied to the association's stationery and communication materials. These decorative elements are always in motion like a construction site. Here, each form is recoverable and reusable to infinity as are traditional materials.
The communication of Maisons Paysannes de France can play with the presence of a monogram that functions as a reassurance label. It makes it possible to indicate in a subtle way the national antenna.