The Paris Museum Pass is a special pass that gives access to more than 60 museums and monuments in the Paris region. The doors of the Arc de Triomphe, the Sainte-Chapelle, the Pantheon, the Rodin Museum and the Louvre are open to the lucky cardholders.
This new identity is intended to showcase the diversity of the cultural offer available and the advantages offered by the pass. The logo is therefore both an arrow that "passes" (access to museums without queuing) and doors that are opened (access to several museums). The result is an effect of movement, a bit like pages being flipped through.
The other ingredient of this visual identity is the Mona Lisa, the universal icon of Parisian museums. In order to take into account the diversity of the cultural offer of the museums of the capital, all the establishments available with the pass are represented by one or several images in the background. Pantheon, Rodin Museum, Palace of Versailles...
The pass is available in 3 colors depending on the validity period (2, 4 or 6 days). The logo is composed in Univers Condensed.