branding-mon-avocat

2017

mon-avocat.fr
Your defence with confidence

Design of the visual identity and logo of the lawyer platform mon-avocat.fr, a search engine optimization website for establishing contacts with lawyers throughout France. This start-up was created in 2015, following the Hamon law of 2014, which allows the legal profession to use advertising.
The starting point of our proposal is the drawing of a face whose features refer to the balance of Themis, a universal symbol of justice and equity. The baseline "your defence in complete confidence" resonates with the character's attitude, serene and confident. It is also the promise of a simple and direct contact with quality professionals.

The  smiling face of the lawyer logo eventually animates to show multiple expressions. It brings humanity to the platform, showing that it's above all about humans.


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Project expertise:
Website and social media design. Logo creation, visual identity and graphic guidelines.
Type of client:
Communication in the service sector.

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