Your defence with confidence
Design of the visual identity and logo of the lawyer platform mon-avocat.fr, a search engine optimization website for establishing contacts with lawyers throughout France. This start-up was created in 2015, following the Hamon law of 2014, which allows the legal profession to use advertising.
The starting point of our proposal is the drawing of a face whose features refer to the balance of Themis, a universal symbol of justice and equity. The baseline "your defence in complete confidence" resonates with the character's attitude, serene and confident. It is also the promise of a simple and direct contact with quality professionals.
The smiling face of the lawyer logo eventually animates to show multiple expressions. It brings humanity to the platform, showing that it's above all about humans.