Your defence with confidence
Design of the visual identity of the mon-avocat.fr website, a search engine optimization platform for establishing contacts with lawyers throughout France. This start-up was created in 2015, following the Hamon law of 2014, which allows the legal profession to use advertising.
The starting point of our proposal is the drawing of a face whose features refer to the balance of Themis, a universal symbol of justice and equity. The baseline "your defence in complete confidence" resonates with the character's attitude, serene and confident. It is also the promise of a simple and direct contact with quality professionals.