26 April
2018
Advertising sometimes offers us UFOs that seem to escape simple marketing specifications to project us towards an unexpected elsewhere. Here’s an analysis of the symbolic mystery of Chanel’s latest Chance perfume ad, directed by Jean-Paul Goude in 2016.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Evesio, Nuclear Medical Center – Naming & visual identity
Label SAPS, Le Dôme / Unicaen – Visual identity
Pépite Écrin – Communication campaign
Campus Sup Ardenne – Naming & Identity
Louise Michel Social Centre – Visual identity
Color and brands are all about identity !
The smart set of ambigrams, graphic symmetry and word reflections
Assonance Choir poster design
Toblerone’s new mountain: when packaging brands a territory
The new graphic charter of the Olympic Games