rendez-vous-avec-le-monde-inalco

2014

INALCO
National Institute of Oriental Languages and Civilisations
Your appointment with the world!

The National Institute of Oriental Languages and Civilizations (L'INALCO), says « Languages O’», is a French higher education and research establishment in charge of teaching languages and civilizations, different from those of Western Europe.
This world map is part of a brochure made for L'INALCO. On the back of the brochure, the map presents different languages taught at L’INALCO. To avoid a representation of the world focused on Europe, we proposed an unusual representation of the map. This perfectly illustrates the promise of openness to the world.

Illustrations: Carole Perret.

How to tell the missions of Inalco?

Inalco is a large public scientific, cultural and professional institution whose purpose is to teach the languages of Central and Eastern Europe, Asia, Oceania, Africa and the peoples of America. They also teach the geography, history, institutions, political, economic and social life of the countries concerned.

Our proposal was to offer them a map of the languages spoken in the world.

An inverted world map?

So we tried to represent the world in an unexpected way ( for us Western !). This map is not a representation of the world centred on Europe, but an inverted map. The Europe usually in the center is found on the edges.  We felt that this postulate perfectly illustrated the institution's promise of openness to the world. As a way of giving symbolic space to "others"...


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Project expertise:
Publishing design, creation of magazine and brochure layouts. Creation of illustrations.
Type of client:
Communication in the education sector.

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Brochure for the National Institute of Oriental Languages and Civilizations
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