Graphéine worked on the design of Eurobail’s new visual identity. Eurobail is a real estate investor with an expertise in the management and leasing of commercial spaces. It is a family enterprise headed by Chuc Hoang and Nicolas Hoang.
Founded in 1972, the company never had a visual identity before. And for good reason: Eurobail never needed to communicate to the general public.
However in today’s rapidly evolving real estate sector, brand image has become the key differentiator in the larger competitive landscape. To stay relevant in this context, Eurobail felt the need to consolidate its brand image through a strong visual identity.
To respond to this need, we provided the brand with a logotype and brand identity guidelines. The objective was to develop Eurobail’s brand story: the values it embodies, the personalities who run it. Given the dearth of previous communication materials, we had to identify the symbolic characteristics of Eurobail.
For the brand, the competitive aspect of business is balanced by humanist and responsible values.
Eurobail is a model of success that embodies excellence and discretion. While the name "Eurobail" may have a connotation of ‘discount’, its identity is discreet and flamboyant.
In order to translate the heritage of a family business that has been active for almost 50 years, we used heraldry as a point of inspiration. Soon enough, the idea of creating an emblem became apparent. It catalysed the brand DNA and proposed a spirit animal for Eurobail.
The chosen figure of a bird in flight embodies the idea of vision and investment.
The bird also conveys discreet and sophisticated power. The geometrical construction of the emblem evokes the architectural ambience of Art Deco and hints at the initials "E" and "B".
The logotype conveys a competitive and professional environment. Composed with a serif typeface, the typography also builds upon geometric forms and contrast. While having a sharp appearance, it nevertheless retains the idea of openness in the treatment of the letterforms.
Furthermore, we also worked on the brand’s art direction and supervised the production of a sophisticated stationery range. We collaborated with the Imprimerie du Marais for the printing of the business cards. They were produced using matte gold foil and dyed jade letterpress paper.
This well-crafted production technique complements and affirms the DNA of an industry leading brand.
40 years after its creation, Eurobail has for the first time a brand image. As a guarantee of the founding values of its success, this visual identity embodies the vision and ambition of a family company specializing in the constitution and management of real estate asset portfolios. Graphéine advised the Eurobail group for the creation of its brand territory, its logotype, its graphic charter, as well as for the creation of its new communication supports.