If Louis Dufay’s name has fallen into oblivion, one of his inventions will be remembered: the heliophore, the kinetic paper that shone in the 60s.
No mercy for Juste un Clou, the luxury bracelet that makes our skin crawl. From the 70s to today, a look at the evolution of the world of luxury.
Advertising sometimes offers us UFOs that seem to escape simple marketing specifications to project us towards an unexpected elsewhere. Here’s an analysis of the symbolic mystery of Chanel’s latest Chance perfume ad, directed by Jean-Paul Goude in 2016.
Inventor of optical art, but also advertising and graphic designer, Vasarely is a giant at the origin of an art form accessible to all, for all.
New branding of the Saint Etienne Opera House. Logo, posters, brochures … And the magic operate…
After eight eventful seasons, the Dexter series has just come to an end. (You can continue reading this article without fear, it’s guaranteed spoiler-free!) It’s hard to come back down after being inside the head of a serial killer for so long. Will you miss it? I’m not so sure.
Ah the pleasure of rummaging through a crate full of Legos in search of the right brick and the right color – a real Proust’s Madeleine !
As you probably know, graphic designers are big kids, and they love to play this timeless construction game. The return in force of a certain “minimalist wave” mingled with regressive geek culture has given rise in recent years to a sudden appearance of creation and various reinterpretations of popular icons based on lego.
Less is more, or “laisse, c’est mort” ?
In graphic design, as in architecture, we’ve been oscillating for centuries between two paths… minimalism or baroque… simplicity or visual overload.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Smallicieux – Brand identity
La Banque d’Affaires – Brand identity
Relocalyon, the starting point of your arrival!
Lyon Saint-Exupéry Airport anamorphic projet
Université de Paris – Brand design
The story of the big bad Jurassic Park logosaurus
Why and how to create a new city or territory logo?
Wally Olins, father of territory branding
The 2024 Olympic Games will not get a gold medal for their pictograms
Visual identity project for Sup de com