The tote bag has become an essential part of our everyday urban lives.
What does it say about our society, our times, our habits and our behaviour?

What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.

Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.


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