16 June
2021
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
08 March
2020
Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Aramis Lab – Identity
Hospital NOVO – Visual identity
Paris Climate Agency – Leaflet design
MadeForMed – Brand design
Louise Michel Social Centre – Visual identity
There is no smoke without brands!
Why and how to create a new city or territory logo?
Histoire des couilles des correcteurs d’orthographe
L’influx (“The influx”), a visual identity that wakes up neurons!
nature “bold” our loves…