Barbara Kruger denounces the over-consumption since the 70s. The Supreme brand has appropriated her graphic codes. But who is hijacking whom?

Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.

Shepard Fairey, “the worm that shone with the stars!” (Victor Hugo)
Portrait of a street artist, illustrator and activist graphic designer.


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