The Mistral ! This typeface which shares its name with a cold wind, but which breathes Provence, is without question the favorite typeface of bakers, butchers, craftsmen… Its name alone is enough to awaken an imaginary world as old-fashioned as it is modern!
Retrospective of Roger Excoffon’s work. Graphic designer, typographer and type designer 1910-1983. The creator of the Banco, Mistral, antique olive typography… but also of the Air France visual identity.