22 January
2024
From founders’ surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.
06 November
2020
Helvetica, as an icon, has become a brand: you can now drink, wear or even smell Helvetica.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Fontenay-sous-Bois – Visual identity
Répar’acteurs –Visual identity
UNAF, National Union of Family Associations – Visual identity
Les 7 Lieux, library of Bayeux – Visual identity and signage
Brochure for the National Institute for Oriental Languages and Civilizations
Poster of the humanitarian trades fair
Saint-Malo and the new wave
World Chess Championship: a poster that plays footsie
A short history of book cover design – 1/4
Stereotypography: typical, even racist, typefaces