28 September
2022
Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?
08 March
2020
Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.
08 November
2018
No mercy for Juste un Clou, the luxury bracelet that makes our skin crawl. From the 70s to today, a look at the evolution of the world of luxury.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Haras Annecy – Visual identity
YUV® hair colour device – branding, naming and visual identity
Abdou lawyers – Visual identity
Anacours – soutien scolaire
Global POS, retail performance – Brand identity
The history of the nasa logo
Evolution of the Paris metro map: from spaghetti dish to futuristic city
Y2K trend, the 2000’s style is back
A mad logo for the “Musée des Arts Déco”
A short history of book covers – 4/4