Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…

Robida, Verne, Schuiten… Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.


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