The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.

If you only had one word to take to a desert island? Here’s the answer from 12 designers. Starting with branding pope Tom Geismar.

Summary of the first day at the Brand New Conference 2015, New York.


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