NERVOUS - INEVITABLE - FRIENDS
Eric Collins, Larry Pipitone, Joey Ellis
Eric Collins, Larry Pipitone and Joey Ellis founded the creative studio Grand Army Grand Army, specializing in art direction and advertising strategy, graphic design, brand identity, film, illustration and poster design. In recent years, GrandArmy has launched an art magazine, written and directed several short films, worked in fashion, music and art, painted murals, launched a furniture brand, designed a skateboard line and blown up several car races. They work with clients of all sizes, from industry icons to fashion boutiques.
The 3 partners each signed a note that - it seems to us - speaks about them, their agency and how they felt about the day. Maybe they were nervous about something else, maybe the only thing inevitable was a good design, and maybe Joey was thinking about the friends he'd be seeing after tonight. Besides, maybe he's not named after the hero of Friends by any chance? Questionable idea.
Put together, and this is what best characterizes GrandArmy, we've decided to understand these three words with the following meaning: nervous before that inevitable presentation, but confronted between friends.