Assonance Choir poster design

16 February 2016  |   0 Comments   |    |  


For two years, we've been supporting the Assonance Choir in its communication. From creating the visual identity to designing the concert posters.

Here is our latest poster work for Dvořák's Stabat Mater. Usually we use classic painting pictures, but this time a sculpture caught our attention. This is a study of the "Pietà" by Michelangelo (1499).

What strikes us the most about this work is the unusually young age of the Virgin. Unlike other Pietà, Michelangelo gives more importance to the beauty of the Virgin than to her pain. This mix between pagan beauty and religion is frequently found in Michelangelo's work. This is why this work seemed particularly relevant with the subject of the Stabat Mater, a work evoking the suffering of Mary at the crucifixion of her son.

To make the subject more contemporary, we chose a duotone treatment, royal blue associated with canary yellow.



Other directions

Here are the other proposals we'd made.
We worked with the "Descent from the Cross" by Bronzino (1545), a paint showcased at the Museum of Fine Arts in Besançon. Here, a vivid colors contrast strengthens the composition's tension.


In this other direction, we based our study on an historical anecdote. Indeed, this musical score came to Dvořák while he was mourning his daughter. Following this tragic event, the Czech composer plunged into the composition of his only religious work.

To illustrate this story, we proposed a photographic portrait of a young girl praying. This is a photo of Gertrude Käsebier (1899), one of the most influential American photographers of the 20th Century. She's famous for her pictures of motherhood or powerful portraits of Indians and also because she promoted photography as a women's career.

The evanescence emanating from this portrait echoes Dvořák's tragic family history. The character seems to fade and disappear, leaving the blurred impression of a deceased. Beside this family story, this photo perfectly illustrates the concept of ​​"piety".


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