Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?

As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.

A short history of the word Branding.
Brander, brandir, branler… when etymology sheds light on the meaning of words!

In the space of three years, all three French automakers have overhauled their visual identities: Renault in 2007, Citroën in 2008, and Peugeot in 2009.


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