How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.

From Uncle Ben’s or Aunt Jemima’s brand name history to Mammy’s syrup, the racist packaging are sitting on a (pancake) powder keg.

Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.

Used mechanically and out of context, certain typographies convey cultural stereotypes. We call them “stereotypographies”.


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