The strategy of “RGB-First”: Reflection on the colorimetric chain RGB / CMYK in print and digital communication.

Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?

When artists are the users of an exclusive color, one may wonder if it is the color or its symbolism that unleashes the passions.

Twice a year Pantone proposes ten seasonal colours… a little technicolour deciphering from the big man of colour!


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