Helvetica, as an icon, has become a brand: you can now drink, wear or even smell Helvetica.

Let’s discover Helvetica, a typeface that can’t be ignored! Its longevity, influence and neutrality mean we love it as much as it annoys us.

Happy birthday Helvetica! The spanish studio Husmee has invited a selection of international studios to create a tribute poster to celebrate the 60 years of the creation of the famous typography.

A short visit to the Basel ( Switzerland ) printing museum.
A unique opportunity to discover a little treasure: the Helvetica protocol !


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