21 March
2023
Both a visual or life discipline, minimalism has become a questionable trend and consists in simplifying to keep only the essential.
14 October
2018
Uber has chosen to go for a logo that doesn’t make waves, is neutral and anything but singular. In short, a visual identity that transports no one!
11 December
2017
Bye bye red square from the Cité des sciences, glory to you for having rendered service to science and the graphic nation.
Welcome to serious business…
27 March
2012
Less is more, or “laisse, c’est mort” ?
In graphic design, as in architecture, we’ve been oscillating for centuries between two paths… minimalism or baroque… simplicity or visual overload.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
UNAF, National Union of Family Associations – Visual identity
Klara energy, proud to be responsible
France Universités – Naming & visual identity
Green Group of the Senate – Visual Identity
JVFR – Brand identity
Cannabis branding: a green history
Vectorial illustrations for the World Economic Forum (WEF)
McDonalds change de nom et de logo en Russie
Jacno, “Five capital letters!”
Deciphering Total’s new faded logo, becoming TotalEnergies