In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs’ regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many symbolic of hair.
We are entering the “time of the tribes”. Let’s discover the impact of this post-modernity for the logos and visual identities of brands and companies.
Advertising sometimes offers us UFOs that seem to escape simple marketing specifications to project us towards an unexpected elsewhere. Here’s an analysis of the symbolic mystery of Chanel’s latest Chance perfume ad, directed by Jean-Paul Goude in 2016.
Brand identity design for Abbaye de Fontevraud. An abbey, a hotel, a restaurant, a cultural scene…
At first, you want to say “I love you” with a penknife… Whatever the moral is, we engrave a few letters with the tip of a N°2 opinel, and let time do its work: light, regular, bold, extra-bold…
After eight eventful seasons, the Dexter series has just come to an end. (You can continue reading this article without fear, it’s guaranteed spoiler-free!) It’s hard to come back down after being inside the head of a serial killer for so long. Will you miss it? I’m not so sure.
Design and empathy, a reflection that brings together all areas of society. Whether it’s putting ourselves in the user’s shoes to understand and anticipate their needs, or enabling and supporting new forms of social bonding, empathy has been at the heart of the design discipline since its origins.
A short history of the word Branding.
Brander, brandir, branler… when etymology sheds light on the meaning of words!
Less is more, or “laisse, c’est mort” ?
In graphic design, as in architecture, we’ve been oscillating for centuries between two paths… minimalism or baroque… simplicity or visual overload.
The disabled pictogram was born in the 60s in the context of the international disability rights movement.
It represents a fight for the widest possible accessibility to places and buildings. Today, it’s feminized… for a new fight!
When Mickey’s ears inspire us to write an acidulous chronicle!
A story of illustration, semiology and cartoons with big ears.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Rethel 2030 – Visual identity
Brochure for the National Institute for Oriental Languages and Civilizations
JVFR – Brand identity
Museum-Memorial of Terrorism – Visual identity
Paris Sports Courses – Visual identity
Generative visual identity for Bordeaux Métropole
A short history of the word “Branding” !
Karel Martens: the impression that matters
“Pérouges Spring Festival” lights fire in 2018
Deciphering Total’s new faded logo, becoming TotalEnergies