Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…

Robida, Verne, Schuiten… Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.

BlaBlaCar, the European carpooling start-up bringing drivers and passengers together, is adorned with a new talking logo.

Let’s fly to Brazil to meet a local star. It’s neither the Cristo Redentor, nor Gilberto Gil, Pelé or even Giselle Bündchen. We will talk about curves though, but introduce you to the famous orelhões, the Brazilian phone booth of Oi -the local phone company.

Un métier rare comme le yéti : dessinateur de pistes de ski.
Sans le savoir, vous avez très probablement déjà vu des oeuvres de Novat.

Paris Convention and Visitors Bureau rebranding.


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