A blog
about
branding
& graphic design
.
.
.
A blog
13/12/2022
The stones of the French Museum of Natural History design patterns and natural landscapes, fascinating mineral creations of millions of years.
06/12/2022
The first writings were drawings, and universal languages have always used images to communicate.
26/10/2022
The strategy of "RGB-First": Reflection on the colorimetric chain RGB / CMYK in print and digital communication.
28/09/2022
Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?
16/01/2019
Happils New Year 2019! This year, let Graphéine find the identity that suits you the best!
News
of the agency
Our recent projects.
13/01/2019
Discover what we had imagined for the visual identity of the City of Paris. The symbol of the Nave was redesigned and inserted directly inside the word Paris.
06/01/2019
The Autre Soie, a unique and incredibly exciting third-place project! We tell you about the birth of its participative visual identity.
19/11/2018
Here is the poster we made for the Périgueux Gourmet book Fair... As a bonus we present you the other creative concepts we had proposed.
Logo news,
our look
at branding
news.
06/01/2021
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
06/11/2020
Helvetica, as an icon, has become a brand: you can now drink, wear or even smell Helvetica.
04/10/2020
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
27/11/2019
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.
29/09/2020
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
04/04/2017
For 2017, the communication team of the Paris Visitors Bureau placed its trust in illustration again, asking Vincent Mahé, one of the most parisian illustrators, to work with them.
17/04/2023
The vinyl sleeves come to life with jazz. It is a whole graphic universe that makes the music heard, through the illustration or the photo.
25/05/2021
An activist designer, W. Morris founded interior design and Arts & Crafts, improved the living conditions of workers and revalued craftsmanship.
25/11/2018
Nothing predicted the Comic Sans MS to become what it is today: a font hated by graphic designers and yet very popular with the general public. Discover its history... and its some qualities.