To understand cowboys’ branding system, it is necessary to look at the hot-branding of cattle, and artists’ monograms.
Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo “I ❤ NY” and Bob Dylan’s psychedelic poster. Let’s go into the history of a very, very big name in American design.