The first writings were drawings, and universal languages have always used images to communicate.
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…
Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.
Le MoMa est un musée incontournable et son logotype est devenu une référence de l’identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
Branding project for Smile, the european expert in open source solutions.
An offbeat and creative branding!
New visual identity for the Gaîté Lyrique, a nice logo to start 2017.
Yorgo Tloupas, our hexagonal madmen has struck again!
Facebook’s visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons…
New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.
Visual identity project for the Musée des Confluences in Lyon, France. Full presentation of our creative approach, from research to final project.
A short history of the word Branding.
Brander, brandir, branler… when etymology sheds light on the meaning of words!
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Renaissances, real estate promotion – Brand identity
Villefontaine Design School – Brand identity
Brest Bretagne Handball – Brand identity
Roots paysages rebranding
CadoMaestro – Brand identity
Picture stones, fascinating natural wonders
Don’t be tender with the tinder logo!
The graphic codes of post-modernism in brand logos
McDonlads turns over its logo for International Women’s Rights Day…
Pareidolia, or the art of seeing faces everywhere !