The World Economic Forum regularly publishes a series of reports that examine in detail global issues such as gender gap, environment, education, industry and technology... Since 2015 we've been designing vectiorial illustrations for the covers of the reports. We work on several series: the Gender Gap Report, the Human Capital Report, the Future of Jobs report.
These reports are filled with information and data related to demography, economics, health or education, collected in more than 130 countries. Figures and results enable governments, businesses, education professionals, and civil society institutions to identify key economic areas to focus on and invest in. They are also relayed by the press.
For example, the Human Capital Report takes into account such data as Capacity, linked to educational attainment, Deployment, measuring the use and development of skills in the workplace, Development, linked to educating future generations and maintaining the skills of current workers, and finally Know-how, measuring the extent and performance of specialized skills in the workplace.
With very few colours allowed, we've decided to keep it simple with vectorial illustrations. But it's hard to have simple ideas. We've thus made a few researches on how to illustrate these concepts, in a vectorial way.
The graphic style is vectorial and minimal, in line with the WEF graphic charter.
Below are some draft sketches. Humans take care of the countries and modify them.
In this report Graphéine had to illustrate the future of jobs. We had fun conceptualizing humans and robots living together in an mechanized -but still green- world in a flat bichromatic and minimalist illustration. We don't have enough clues to guess what people and robots are doing precisely but we understand that they are in a futuristic working-space surrounded by nature.
This year we had a little bit more flexibility to use more colors and create volumes. The idea behing the numbers is to illustrate how men and women with same experience and capacity are given different opportunities at work, in order to reduce the gap. Following the brief, we drew a ver classical and solid "bridge of opportunities" where men and women are not at the same level, take more or less time to achieve their goal, and don't put the same effort in it. Jonas the designer was inspired by the game Monument Valley which we mentionned in this article about cool graphic mobile games.
The reports are available online on the WEF website:
2017 Gender Gap report:
2018 Gender Gap report:
2017 Global Human Capital report:
Future of jobs report 2018:
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