From founders’ surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
The first writings were drawings, and universal languages have always used images to communicate.
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
What is a cult and timeless logo? We take advantage of an invitation to decipher the Algeco logo to look at the case of “iconic” logos.
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…
To understand cowboys’ branding system, it is necessary to look at the hot-branding of cattle, and artists’ monograms.
Facebook’s visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons…
When brands privatize language, it’s death of words. Yet language must remain a common good, not susceptible to privatization.
Brand identity design for Abbaye de Fontevraud. An abbey, a hotel, a restaurant, a cultural scene…
As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.
A short history of the word Branding.
Brander, brandir, branler… when etymology sheds light on the meaning of words!
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Anacours – soutien scolaire
La Banque d’Affaires – Brand identity
Limonest city branding
Tallis Consulting – Brand design
Roots paysages rebranding
Graphéine, 201& you
Étienne Robial: “Decoded!”
History of Turkish Graphic Design
Visual identity project for the Musée de la Romanité
Poster of the humanitarian trades fair