Graphéine agency designs University of Paris visual identity and defines its brand territory as well as its graphic guidelines in a co-construction process. Four workshops were conducted between June and July 2018. These co-creative workshops led the participants to question the values of the project, the symbolic vision of the university, the image of the Parisian territory.
Graphéine gives a new lease of life to the brand image of SMAG, a company specialised in the digital transformation of the entire agricultural profession. A new logo and graphic identity that install a strong visual consistency throughout all communications, from print media to digital interfaces, from software solutions to the screens of the website.
Graphéine renews the brand image of Roots Paysages, a landscaping company specializing in the design, construction and maintenance of gardens and terraces. The new logo now consists of an emblematic monogram with a vegetal aspect. This new emblem bears the values of Roots Paysages and reflects its elegance, sobriety and refinement.
“Proud to be responsible!” Graphéine designed the new brand identity of Klara Energy, specialist in solar energy, the installation of photovoltaic power plants and solutions to operate them. A rebranding that aims to develop an agile and technical brand territory.
For the start of the 2018 school year, Graphéine supported Anacours, specialist in tutoring since 1999, in the redesign of its brand identity. This evolution strengthens its visibility and readability to enable the franchise to stand out in the highly competitive world of tutoring.
By using graphic codes from optical art, the monogram “M” becomes the symbol of a place that assumes its mission of cultural epicenter on a territorial level. This seismic shock wave becomes the motif of a vibrant and radiant season that unfolds joyfully in the urban space.