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Université de Paris – Brand design

Graphéine agency designs University of Paris visual identity and defines its brand territory as well as its graphic guidelines in a co-construction process. Four workshops were conducted between June and July 2018. These co-creative workshops led the participants to question the values of the project, the symbolic vision of the university, the image of the Parisian territory.

Smag – Digital agriculture

Graphéine gives a new lease of life to the brand image of SMAG, a company specialised in the digital transformation of the entire agricultural profession. A new logo and graphic identity that install a strong visual consistency throughout all communications, from print media to digital interfaces, from software solutions to the screens of the website.

Ilex, paysage+urbanisme

Redesign of the visual identity of Ilex, a landscape and urban planning agency, working on the territory and questioning the space…
Creation of a generative visual system.

Rosbeef

Rosbeef gives English lessons with good humour. Here’s its new visual identity, made of illustration and famous expressions!

Roots paysages rebranding

Graphéine renews the brand image of Roots Paysages, a landscaping company specializing in the design, construction and maintenance of gardens and terraces. The new logo now consists of an emblematic monogram with a vegetal aspect. This new emblem bears the values of Roots Paysages and reflects its elegance, sobriety and refinement.

Klara energy, proud to be responsible

“Proud to be responsible!” Graphéine designed the new brand identity of Klara Energy, specialist in solar energy, the installation of photovoltaic power plants and solutions to operate them. A rebranding that aims to develop an agile and technical brand territory.

Anacours – soutien scolaire

For the start of the 2018 school year, Graphéine supported Anacours, specialist in tutoring since 1999, in the redesign of its brand identity. This evolution strengthens its visibility and readability to enable the franchise to stand out in the highly competitive world of tutoring.

Limonest city branding

Creation of the visual identity of the City of Limonest, France. A typographic logo inspired by the topography of the city, located on the side of 3 hills in the Monts d’Or. It is also a promise of impulse and dynamism.

The Agora – Culturel center of Limonest

Visual identity and signage of the Agora, cultural center of the city of Limonest, France.
A logo that matches the architecture of the building. Simple and elegant signage.

La Mouche brand identity, cultural center in Saint-Genis-Laval

By using graphic codes from optical art, the monogram “M” becomes the symbol of a place that assumes its mission of cultural epicenter on a territorial level. This seismic shock wave becomes the motif of a vibrant and radiant season that unfolds joyfully in the urban space.

Visual identity of the City of Nevers

Creation of the visual identity of the City of Nevers. A new logo to convey the city’s ambition.
This modular logo is composed of chevrons that draw an “N”, that opens and unfolds the potential of the city.

Maisons Paysannes de France new visual identity

New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.

Saint-Étienne Opera House – 2017-18 Season

A season of shared emotions!
Visual identity of the 2017-18 season of the Saint-Étienne Opera House.

Minca coworking

Brand design of the Minca coworking space visual identity, located in the heart of the Montmartre village in Paris.

Heyraud Paris

Creation of the new visual identity of Heyraud Paris, French brand of shoes and leather goods created in 1913.

Auvergne-Rhône-Alpes Region – Brand architecture

Brand architecture for the Auvergne-Rhône-Alpes Region.

Be API, precision farming

Visual identity for Be API, precision farming, created by InVivo, the first french farming cooperative group.

Ville d’Annecy

Visual identity for the city of Annecy.
A minimalist branding for the capital of Haute-Savoie.

VitrineMedia

New identity for VitrineMedia, pioneer and world leader for LED displays specially designed for retail spaces.

mon-avocat.fr

Design of the visual identity of the mon-avocat.fr website, a search engine optimization platform for establishing contacts with lawyers throughout France.


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