Y2K, the trend of the 2000s, is back. Embodying an already retro future, its iridescent reflections shake up digital codes.
From founders’ surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.
Ambigrams, visual and symmetrical puns, have mysterious origins and are used today in logos and art.
In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs’ regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many symbolic of hair.
Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.
The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.
The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!
The stones of the French Museum of Natural History design patterns and natural landscapes, fascinating mineral creations of millions of years.
The first writings were drawings, and universal languages have always used images to communicate.
The strategy of “RGB-First”: Reflection on the colorimetric chain RGB / CMYK in print and digital communication.
Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?
When artists are the users of an exclusive color, one may wonder if it is the color or its symbolism that unleashes the passions.
Avoid broken links in indesign or illustrator when working on documents shared with colleagues in a drive or dropbox.
We are entering the “time of the tribes”. Let’s discover the impact of this post-modernity for the logos and visual identities of brands and companies.
Who controls the memes controls the universe! Analysis of the meme phenomenon,
comparison with the stakes of brands and analysis of the impacts on political communication.
Si les imprimeurs ont souvent fait des couilles, elles ne datent pas d’hier. Coquilles et ortografe ne sont pas qu’une affaire de correcteurs.
Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.
How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?
How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Wyd group, business partner – Visual identity
L’Influx – Visual identity
H3C Énergies
Hapticmedia – Brand design
SonoSchool – Brand identity
Dropbox and Indesign: the end of broken links!
Black and blue: registered and exclusive colors?
Burberry regains prestige with a new antique logo
Writing with images: from pictographic scripts to emojis
William Morris: (interior) design is not a luxury