04-10-2020
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
27-11-2019
Adventure begins with a creature, but not just any creature; the big bad Tyrannosaurus rex, known as T-rex. It alone has fueled our fascination with dinosaurs, generations after generations. No wonder it was Jurassic Park's top star: this bloodthirsty and wingless dragon-like lord did exist, after all. In
01-10-2018
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
23-05-2018
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
8 errors are hidden in the Tinder logo! Can you find them? Here's a short and fun presentation of the tinder logo, where we'll not be tender.
18-03-2018
The Duperré School changes its visual identity. A project designed by L'atelier Ouf ! and the Production Type foundry.
13-03-2018
McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!
07-02-2018
BlaBlaCar, the European carpooling start-up bringing drivers and passengers together, is adorned with a new talking logo.
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
16-01-2018
A new visual identity for the Musée des Arts Décoratifs that becomes "MAD"... Fashion, Arts, Design!
03-01-2018
The next World Chess Championship should please chess players... and Kamasutra fans. Here is the new identity of the World Chess, with a "hot" poster.
20-12-2017
France Télévisions and all its channels are about to change their visual identity! A story of a dot. Period.
The new visual identity of Saint-Malo.
11-12-2017
Bye bye red square from the Cité des sciences, glory to you for having rendered service to science and the graphic nation. Welcome to serious business...
27-11-2017
Ebay reveals its new visual identity, with taste of already (too) seen! It's clean. It's corporate. But what the hell it's boring.
10-01-2017
New visual identity for the Gaîté Lyrique, a nice logo to start 2017. Yorgo Tloupas, our hexagonal madmen has struck again!
03-07-2015
Nouveau logo de Facebook... une typographie moins rigide mais original !
06-01-2015
Presenting the new logo for restaurant "Quick". My first thoughts go immediately to the previous logo that has lived 22 years.
03-01-2015
New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.
17-09-2014
Presentation of the visual identity of the Louvre Abu Dhabi. When french interests meet petrodollars, it gives a beautiful logo!
11-09-2014
As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.