24-03-2021
What is a cult logo? Algeco, the leader in modular construction and a long-time client of Graphéine since the beginning of the agency, invited us to share our vision of their logotype. This article is an expanded version of the one published on January 2021 in the Algeco
01-03-2021
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.
06-01-2021
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
04-10-2020
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
Adventure begins with a creature, but not just any creature; the big bad Tyrannosaurus rex, known as T-rex. It alone has fueled our fascination with dinosaurs, generations after generations. No wonder it was Jurassic Park's top star: this bloodthirsty and wingless dragon-like lord did exist, after all. In
01-10-2018
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
23-05-2018
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
23-04-2018
8 errors are hidden in the Tinder logo! Can you find them? Here's a short and fun presentation of the tinder logo, where we'll not be tender.
The Duperré School changes its visual identity. A project designed by L'atelier Ouf ! and the Production Type foundry.
13-03-2018
McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!
07-02-2018
BlaBlaCar, the European carpooling start-up bringing drivers and passengers together, is adorned with a new talking logo.
17-01-2018
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
A new visual identity for the Musée des Arts Décoratifs that becomes "MAD"... Fashion, Arts, Design!
03-01-2018
The next World Chess Championship should please chess players... and Kamasutra fans. Here is the new identity of the World Chess, with a "hot" poster.
20-12-2017
France Télévisions and all its channels are about to change their visual identity! A story of a dot. Period.
11-12-2017
Bye bye red square from the Cité des sciences, glory to you for having rendered service to science and the graphic nation. Welcome to serious business...
27-11-2017
Ebay reveals its new visual identity, with taste of already (too) seen! It's clean. It's corporate. But what the hell it's boring.
10-01-2017
New visual identity for the Gaîté Lyrique, a nice logo to start 2017. Yorgo Tloupas, our hexagonal madmen has struck again!
03-07-2015
Nouveau logo de Facebook... une typographie moins rigide mais original !
06-01-2015
Presenting the new logo for restaurant "Quick". My first thoughts go immediately to the previous logo that has lived 22 years.
03-01-2015
New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.
17-09-2014
Presentation of the visual identity of the Louvre Abu Dhabi. When french interests meet petrodollars, it gives a beautiful logo!
11-09-2014
As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.