For COP28, two designers have come up with a new UN logo showing the rising sea levels and the future disappearance of much land and coastline.
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
Burberry’s new logo revives the brand’s coat of arms by adopting an antique typography and recovering its knight.
From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.
Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.
The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.
Suite à l’invasion et la guerre en Ukraine, McDonald’s s’est retiré de Russie. Ses 850 restaurants seront peu à peu repris par un millionnaire et proposeront les mêmes menus, sous un nouveau nom et un nouveau logo à la sauce russe.
After 10 years of existence, le Slip français washes its image and puts on a new logo. Simple, basic, more inclusive, but is it enough?
“Adopte un mec” abandons its shopping cart and unveils its new logo: if women consume more, they devour! A look back at sexist ads.
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
What is a cult and timeless logo? We take advantage of an invitation to decipher the Algeco logo to look at the case of “iconic” logos.
Peugeot reveals its new logo, a revival of the 1960 logo.
An astonishing or worrying positioning? Here are a few insights.
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
Helvetica, as an icon, has become a brand: you can now drink, wear or even smell Helvetica.
From Uncle Ben’s or Aunt Jemima’s brand name history to Mammy’s syrup, the racist packaging are sitting on a (pancake) powder keg.
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.
At the beginning of January, the city and the department of Paris merged, the opportunity for the capital city to review its visual identity.
Here is the analysis of this logo made by Carré Noir.
On the occasion of its annual congress, the French Communist Party (PCF) has just given itself a little present: “A new logo!”
This is an event, since the previous logo dated from 1990. Let’s decipher this logo.
Uber has chosen to go for a logo that doesn’t make waves, is neutral and anything but singular. In short, a visual identity that transports no one!
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
San Serriffe typographic Island
Design, creativity and oblique strategies!
Tote bag, a new social totem?
Sister Corita Kent, the Pop Art nun
Donald Trump, the martyr who makes history
VitrineMedia – Visual identity
Lyon Saint-Exupéry Airport anamorphic projet
FRS — Foundation for Strategic Research
Montluçon’s riverbanks project – Visual identity
Groupe iliad – Visual identity
DNA and advertising marketing
Logo : Peugeot vs Citroën vs Renault
A gourmet logo for the International Gastronomy Exhibition
San Serriffe typographic Island
William Morris: (interior) design is not a luxury