From founders’ surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.
Burberry’s new logo revives the brand’s coat of arms by adopting an antique typography and recovering its knight.
We are entering the “time of the tribes”. Let’s discover the impact of this post-modernity for the logos and visual identities of brands and companies.
After 10 years of existence, le Slip français washes its image and puts on a new logo. Simple, basic, more inclusive, but is it enough?
What is a cult and timeless logo? We take advantage of an invitation to decipher the Algeco logo to look at the case of “iconic” logos.
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…
How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
Uber has chosen to go for a logo that doesn’t make waves, is neutral and anything but singular. In short, a visual identity that transports no one!
Design of the new logo of the “AJA” team of Institut Curie, one of the 8 units in France to fight cancer with adolescents and young adults. A multiple, cheerful and benevolent logo.
France Télévisions and all its channels are about to change their visual identity!
A story of a dot. Period.
When you want to cheat the tax, there’s nothing like a good logo!
Let’s take a look at Nike (among others), a champion in this field.
European panorama of regional visual identities.
Is there a Yalta of graphic design ?
Visual identity of L’influx (« the influx »), the webzine of the municipal library of the city of Lyon, France.
Brand identity design for Abbaye de Fontevraud. An abbey, a hotel, a restaurant, a cultural scene…
Visual identity project for the Musée des Confluences in Lyon, France. Full presentation of our creative approach, from research to final project.
Visual identity for the Auditorium Orchestre National de Lyon. A concept that reinforces the idea of association between a place and an orchestra!
This proposal is based on the notion of territories. The mesh of frames, their intersection and superimposition are intended to reflect the density and diversity of this landscape: communes, communities of agglomerations, départements, regions, men, women…
It reflects the idea of the network created by the CNFPT through its twenty-nine regional delegations and their departmental branches, its four schools and its higher training institute.
These intersecting lines also echo the links that CNFPT creates between local authorities and their employees.
In the space of three years, all three French automakers have overhauled their visual identities: Renault in 2007, Citroën in 2008, and Peugeot in 2009.
L’art pour grandir, logo project for artistic education for all young Parisians.
Here is our research for the “L’art pour grandir” label, to identify all the actions undertaken within this framework.
Y2K trend, the 2000’s style is back
From surnames to acronyms: creating a brand name from letters
The smart set of ambigrams, graphic symmetry and word reflections
Maurits Escher’s impossible reality
The UN logo takes on water during COP28
Conférence des Présidents d’Université – Visual identity
Evesio, Nuclear Medical Center – Naming & visual identity
MC2: Grenoble
Hal & CCSD – Brand architecture
Speaking English with Rosbeef in Lyon – illustrated by Graphéine
The Parisianer, a real Paris !
The 2024 Olympic Games will not get a gold medal for their pictograms
Martin Sharp, “sydneydelic”
Hans Hillman, “poster art without fuss”!
Luxury is going to drive the final in the coffin!