Si les imprimeurs ont souvent fait des couilles, elles ne datent pas d’hier. Coquilles et ortografe ne sont pas qu’une affaire de correcteurs.
Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.
How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?
How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?
Flat out again at work… In a hurry, rushed by time and overwhelmed until last minute. But what does the expression “charrette” mean anyway?
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants…
How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.
To understand cowboys’ branding system, it is necessary to look at the hot-branding of cattle, and artists’ monograms.
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet…
Imagine a silent language, without letters or words, for non-humans. In front of your eyes, the yerkish, a language for communicating with monkeys, takes shape.
Bizarre as well as strange, the Unicode language aims to collect and preserve writings… by standardizing them.
A furtive glimpse of some of the techniques used in the early days of colour photography, from the Lumière brothers to Louis Dufay, the forgotten inventor.
If Louis Dufay’s name has fallen into oblivion, one of his inventions will be remembered: the heliophore, the kinetic paper that shone in the 60s.
Let’s discover hybrid images and see how neuroscience can help us better understand our “gaze”.
To grasp the genius of Iranian graphic design one must understand its incredible heritage in the arts, and the current upheavals. A short journey from ancient Persia to the most contemporary graphic design.
Why and how anti-feminicide collages, through their “graphic charter” as simple as it is powerful, have opened a wide breach in the public debate.
An opportunity to try to untangle how the “branding of a social movement” differs from the “classic branding of brands”.
Used mechanically and out of context, certain typographies convey cultural stereotypes. We call them “stereotypographies”.
San Serriffe typographic Island
Design, creativity and oblique strategies!
Tote bag, a new social totem?
Sister Corita Kent, the Pop Art nun
Donald Trump, the martyr who makes history
Groupe Qualiconsult – Visual identity
Paris Museum Pass – Brand identity
Be API – Visual identity
Châtelet, Musical Theater of Paris – Brand identity system
PAU Capitale humaine – Brand identity
Museum of Confluences – Graphic guidelines
Research for the visual identity of the cultural center CentQuatre-Paris
McDonlads turns over its logo for International Women’s Rights Day…
Uber’s new visual identity doesn’t transport anyone!
Dropbox and Indesign: the end of broken links!